It was only a matter of time before a G.I. Joe reboot would be in the works. As much as Dwayne Johnson can be a franchise savior, he couldn’t quite save the G.I. Joe Franchise when he was brought on for the sequel. The reboot will take a different approach as Simon Waters, head of Hasbro Studios Consumer Products, states:
The world has changed, and I think you’re going to see G.I. Joe changing with it. There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters.
We hope to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically.
